AVBOB proves to be top funeral cover brand in townships

Funeral service and insurance group AVBOB is the winner of the Funeral cover category as measured in the 2020/2021 Ask Afrika Kasi Star Brands survey. This is the third year in a row that AVBOB has been voted the top funeral cover brand in townships.

“Being a Kasi Star Brand of choice is humbling because we know that only the most loved brands across Mzansi’s townships receive this honour. We are appreciative of the vote of confidence and we believe it is indicative of the high value we place on customer service. To Mzansi we would like to say - thank you for placing your trust in us and for your commitment to our brand,” says AVBOB’s Customer Experience Manager, Haddon de Waal.

“By choosing AVBOB as your preferred funeral cover and service provider, you’ve paid us the ultimate compliment – you recognise what makes us different. As a mutual assurance society, AVBOB works like a stokvel, and we share our surplus profits with policyholders in the form of special bonuses and enhanced funeral benefits. These bonuses and funeral benefits are over and above your policy value,” De Waal explained.

According to Ask Afrika, Kasi Star Brands are brands that are chosen again and again by South Africa’s township consumers, irrespective of background or living standard. These are brands that define a common experience, often on a daily basis to which South Africa’s township consumers are committed to in a real sense. Most of these consumers put their money where their mouths are to demonstrate this commitment. Kasi Star Brands are weaved into the fabric of our vibrant South African townships.

Focus on Kasi consumers’ loyalty

The survey focuses on brands and products which Kasi consumers use loyally. A total of 7 794 Kasi consumers were interviewed, and the survey represents the views of 10 562 000 Kasi consumers living in South Africa. Face-to-face interviews were done within Kasi households.

“As part of our drive to get closer to our customers and provide a one stop service, we are opening a Client Service Centre at the Tshwane Regional Mall in Mamelodi in August 2020. These customers will now be able to get assistance on their existing AVBOB policies, buy a new policy or make funeral arrangements at their local mall. 

Furthermore, over the past number of years AVBOB has shown its commitment to Mzansi's townships by giving local entrepreneurs the opportunity to manage their own AVBOB Funeral Agency and by placing container libraries at primary schools across South Africa. In total, 55 fully equipped container libraries, worth about half a million rand each, have been donated since 2013.

Lastly, the AVBOB promise: We’re here for you®, is not just words - delivering great customer service has been part of the way we do things since we opened our doors in 1918. Through customer feedback for example, we continuously want to learn so that we can get better at what we do,” concludes De Waal.